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Open Measurement Working Group Participant Group

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Mission

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This working group provides SDKs to the industry; to participate please inquire with the membership team at membership@iabtechlab.com about the participation agreement.


Working Group Charter

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Status

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The working group is developing the Open Measurement SDK for Android, iOS, Web browsers, CTV platforms and OMID API as a common industry standard for measurement and verification. The current scope is impressions, viewability, IVT, brand safety, display and native ads, video and audio ads. The OM SDK has now been adopted by 80+ SDKs and apps (https://iabtechlab.com/compliance-programs/compliant-companies/)

OM SDK Version 1.0 released on April 10, 2018 for General Availability. The current version is Release 1.4

More information on downloading and using the SDK is available here: https://iabtechlab.com/omsdk

Participation requirement: This working group requires a participation agreement to be signed that covers IP rights for contributions and required confidentiality. Participant members get access to SDK source code for development and trouble shooting purpose. This working group is governed by the Open Measurement Commit Group which is a decision making body on future roadmap and development. Please contact membership@iabtechlab.com for the participation agreement.

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Leadership

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Participants

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Mohan Govindaraj, Integral Ad Science
Anthony Bursae, Integral Ad Science
Zac Sadan, Protected Media
Olivier Cortambert, YOSPACE
Santo Polanco, FreeWheel
Ryu Wada, Google LLC
Sergio Serra, InMobi
Jeff Wilhelm, Google LLC
Itai Gev, DoubleVerify
Jonathan Frederic, Google LLC
Dustin Urbaniec, Google LLC
Thomas Sturm, Nielsen
Peentoo Patel, Google LLC
Jay Lieske, Google LLC
Jeremy Machi, Google LLC
Saar Paamoni, DoubleVerify
Fred Zhang, Google LLC
Julie Kandel, GroupM US
Joe Barone, GroupM US
Noam Schaap, Oracle Advertising & Customer Experience
Samuel Kaufmann, Pubfinity
Andre Sevigny, Pubfinity
Primoz Cimerman, Pubfinity
Igor Alferov, Fiducia DLT Ltd
Amit Dvir, Innovid
Assaf Grimberg, Innovid
Aran Pauker, Innovid
Nathan Jia, Nielsen
Chris Schwarz, Pixalate
Crystal Wallace, Spark Foundry
David Hall, Integral Ad Science
DoubleVerify Product Operations, DoubleVerify
Nate Tessman, Pixalate
Andy Kulpa, SpotX, Inc.
Lloyd Lim, PubMatic
Zhe Li, Mintegral
Yongchun Zhao, Mintegral
Ye Tian, Mintegral
Wenguang Zhang, Mintegral
Bruno Galeppe, ADLOOX
Alex Clouter, ADLOOX
Leo Boukou-Poba, ADLOOX
Romain Bellion, ADLOOX
Guillaume Naigeon, ADLOOX
Brendan Kelly, SiriusXM Media
Liron Tencer, DoubleVerify
Chris Wright, AdInMo
Rob Van Buuren, Localsensor
Lauren Maturo, Disney Advertising Sales
Sean Soltys, NBCUniversal
Matthew Katz, FreeWheel
Ali Shiravi, Nielsen
Chia-Yung Su, Appier
Mike Mullin, Index Exchange
Vinod Panicker, Amazon Ads
Isaiah Scott, LinkedIn Corporation
Alison Connard, Dailymotion
Simon Wong, Sabio Holdings
Ben Fenster, Anzu
Chant Choi, Frameplay
Brian Wilson, Frameplay
Bray Almini, Extreme Reach
SeEun Kim, Pyler Co., Ltd
Ravi Awate, Amazon Ads
Perry Papadopoulos, Adelaide
Dan VerWeire, Source Digital
Austin Bai, Algorix
Huang Weiwu, Algorix
Liu Weile, Algorix
Li Rui, Algorix
Pramod Jagtap, Amazon Ads
Doupan Guo, Newsbreak
Ben Halden, Audit Bureau of Circulations UK
Kathryn Hodgkinson, Audit Bureau of Circulations UK
Sangeet Mahat, NBCUniversal
Rekha Baliga, PubMatic
Qili Chen, Newsbreak
Piyush Jindal, Albertsons Media Collective
Sarah Baxter, Extreme Reach
Itay Naveh, Aniview
Daniel Barrigas, Bidstack
Gargi Varma, Amazon Ads
Catey Sharp, Teads
Jean Castaing, Ogury
Scott Floam, FreeWheel
Xiaofeng Chen, FreeWheel
Elizabeth Catt, PubMatic
Justin Adler-Swanberg, HUMAN
Lindsay Superczynski, HUMAN
Logan Park, COVI Group
David Jeon, COVI Group
Jimmy Ko, COVI Group
Jeffrey Philip Carlson, Chartboost
Jordan Cauley, Mediavine
Lauren Burke, Ogury
Antoine Laurient, Ogury
Tom Skinner, Amazon Ads
Luke Austin, Frameplay
Ling Yang, Newsbreak
Fritzi Mendez, DIRECTV Advertising
Jeremy Williamson, DIRECTV Advertising
Robert Mellor, Oracle Advertising & Customer Experience
Sarah Dukman, Amazon Ads
Jonah Goodhart, Mobian
Richard Rodriguez, Mobian
Leonard Siu, The Trade Desk
Maksym Zhaboiedov, MGID
Oleksii Borysov, MGID
Oleksandr Velychkin, MGID
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Member Companies

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Adelaide
AdInMo
ADLOOX
Albertsons Media Collective
Algorix
Amazon Ads
Aniview
Anzu
Appier
Audit Bureau of Circulations UK
Bidstack
Chartboost
COVI Group
Dailymotion
DIRECTV Advertising
Disney Advertising Sales
DoubleVerify
Extreme Reach
Fiducia DLT Ltd
Frameplay
FreeWheel
Google LLC
GroupM US
HUMAN
Index Exchange
InMobi
Innovid
Integral Ad Science
LinkedIn Corporation
Localsensor
Mediavine
MGID
Mintegral
Mobian
NBCUniversal
Newsbreak
Nielsen
Ogury
Oracle Advertising & Customer Experience
Pixalate
Protected Media
Pubfinity
PubMatic
Pyler Co., Ltd
Sabio Holdings
SiriusXM Media
Source Digital
Spark Foundry
SpotX, Inc.
Teads
The Trade Desk
YOSPACE
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