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Ad Product Portfolio Working Group

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Mission

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The objective of the Ad Product Portfolio working group is to define ad portfolio recommendations based on responsive and flexible aspect ration based ad units and improve user experience by implementing LEAN principles.

Working Group Charter

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Status

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The working group released the final version of New Ad Portfolio in July 2017. No new work is being done at this time.

All activity in this working group has been paused until further notice.


Please view the recent IAB New Ad Portfolio Webinar here.

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Leadership

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Participants

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David Hillier, Adform
Andrius Misiunas, Adform
Merrill Bajana, GumGum
Michele Larson, GumGum
Carlos Bracho, Axel Springer Deutschland GmbH
Magdaly Colom, Paramount
Kate Bennett, Sourcepoint
Monika Valatkeviciene, Adform
MJ Pericin, FreeWheel
Lauren Amato, The Inquirer
Kathryn Sheplavy, The Inquirer
Alexander Nikish, The Inquirer
Ibrahim Ennafaa, Teads
Nandeeta Seth, Google LLC
Joel Dubien, SpotX, Inc.
Andrew Lindsay, Epsilon
Aimy Ko, Nexxen
Andy Kulpa, SpotX, Inc.
Will Spann, The Weather Company, LLC
Lewis Moore, Nexxen
Emi Gal, Teads
Derek Dunfield, Google LLC
Matthew Hathorn, Google LLC
Erica Johnson, dentsu
Faisal Ramadan, Google LLC
Cesar Rodriguez, Google LLC
Abby Free, GroupM US
Brian Hull, The Weather Company, LLC
Erica Osher, NPR
Ilya Kaminsky, Infillion
Susie Meehan, NBCUniversal
Matthew Kramer, NBCUniversal
Gilles Moncaubeig, Teads
Rahul Rao, Yieldmo
Kenneth Rood, Basis
Josh Cormier, NBCUniversal
Dan Mouradian, Innovid
Joseph Elgabalawi, TikTok, Inc.
Tim Martin, AlikeAudience
Amit Goel, Amagi
Jaxon Merrill, Freestar
Andy Forwark, Freestar
Alex Buzdugan, Adapex
Kyle Csik, GroupM US
Rene Baudisch, Axel Springer Deutschland GmbH
DoubleVerify Product Operations, DoubleVerify
Arun Dsouza, Zelto Inc.
Unruly Supply ProDev Team, Nexxen
Jingyuan Wang, Mintegral
Claire Sun, TikTok, Inc.
Asaf Shamly, Browsi
Christy Loftus, Canvas Worldwide
Umair Malik, Smaato
Rajagopal Baskaran, Amagi
Yogita Rao, Amagi
Amy Cerrito, Paramount
Steven Fujisaka, Paramount
Toan Dang, The Inquirer
Vijay Sankar, Amagi
Maureen O'Malley, Goodway Group
John Brackett, Lucid
Brandon Lo, Bell Media
Ankit Sanklesha, Doceree
Holly September, Cox Automotive
Rob Rochwick, CatapultX
Vivienne Duclos, AdCellerant d/b/a Techint Labs
Kevin Mullen, Roq.ad
Tiffany Garzon, Kinesso
Jason Lei, Place Exchange
James Rowe, News UK
Robert Nowak, SiriusXM Media
Noreen Isezaki, SiriusXM Media
Megan Sullivan Jenks, IPONWEB
Rachel Cohen, Primis
Guy Kosover, Primis
JaeHo Oh, Pyler Co., Ltd
Dong Chan Park, Pyler Co., Ltd
SeEun Kim, Pyler Co., Ltd
Clovis Villette, Ogury
Thang Nguyen, Adtima
Marcus Imaizumi, Siprocal
Austin Bai, Algorix
Max Dowaliby, Kargo
Kenrika Mazuch, Mediavine
Kush Kirpalani, VRTCAL
Mia Birkhead, Ogury
Christina Fanelli, Ogury
Karla Fasano, Ogury
Renee Parris, Ogury
Lauren Burke, Ogury
Antoine Laurient, Ogury
Nicholas Venezia, Centillion
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Member Companies

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Adapex
AdCellerant d/b/a Techint Labs
Adform
Adtima
Algorix
AlikeAudience
Amagi
Axel Springer Deutschland GmbH
Basis
Bell Media
Browsi
Canvas Worldwide
CatapultX
Centillion
Cox Automotive
dentsu
Doceree
DoubleVerify
Epsilon
Freestar
FreeWheel
Goodway Group
Google LLC
GroupM US
GumGum
Infillion
Innovid
IPONWEB
Kargo
Kinesso
Lucid
Mediavine
Mintegral
NBCUniversal
News UK
Nexxen
NPR
Ogury
Paramount
Place Exchange
Primis
Pyler Co., Ltd
Roq.ad
Siprocal
SiriusXM Media
Smaato
Sourcepoint
SpotX, Inc.
Teads
The Inquirer
The Weather Company, LLC
TikTok, Inc.
VRTCAL
Yieldmo
Zelto Inc.
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