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Safe Ad Container Working Group

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Mission

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Write one ad; serve it anywhere!

Working Group Charter

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Status

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Meets Thursdays at 10:00 am Pacific Time. Currently collecting requirements for new product that manages ad interactions in a safe container that works in both mobile and web, combining the best of SafeFrame and MRAID. Release expected late 2021.

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Leadership

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Participants

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Merrill Bajana, GumGum
Carlos Bracho, Axel Springer Deutschland GmbH
Dmitry Traytel, Timehop
Eric O'Neal, dentsu
Zac Sadan, Protected Media
Yongchun Zhao, Mintegral
Nishanth Morais, Epsilon
Neil Thorne, Integral Ad Science
Rob Molchon, Integral Ad Science
Edward Jiang, Google LLC
Jay Lieske, Google LLC
Haskell Garon, Google LLC
Stephen Norum, Google LLC
Tuna Toksoz, Google LLC
Matthew Hathorn, Google LLC
Purvin Desai, Google LLC
Teddy Jawde, Yieldmo
David Hampton, Epsilon
Chris Ladd, The New York Times Company
Philip Harris, Integral Ad Science
Jurjen de Wal, Adform
Monica Cleary Battersby, Dotdash Meredith
Rich Carr, Microsoft Advertising
Vijay Ghaskadvi, Adobe
Todd Martens, Alliance for Audited Media (AAM)
Bruce Cox, Warner Bros. Discovery
Jared Greenwald, Warner Bros. Discovery
Oleksii Borysov, MGID
Boris Feldman, Microsoft Advertising
Phiilip Phung, ESPN
Alexander Prokofiev, The New York Times Company
Vadim Korniychuk, MGID
Rahul Rao, Yieldmo
Saar Paamoni, DoubleVerify
Ivo Karadjov, The Trade Desk
Lloyd Lim, PubMatic
Vibha Sethi, Yahoo
Diane Newman, Pixalate
David Leviev, Timehop
Marc Santiago, Timehop
Jason Sznol, Timehop
Inder Dhir, Timehop
Andrius Misiunas, Adform
Mark Laczynski, Timehop
Tanvir Haider, The New York Times Company
Bray Almini, Extreme Reach
Johannes Hetzer, Axel Springer Deutschland GmbH
Sean Snider, The Walt Disney Company
DoubleVerify Product Operations, DoubleVerify
Zahin Alwa, Zelto Inc.
Christian Smith, TripleLift
Ben Halden, Audit Bureau of Circulations UK
Peng Zhao, Mintegral
Rui He, Mintegral
Wenguang Zhang, Mintegral
Bao Lu, Mintegral
Dai Wei, TikTok, Inc.
Fynn Chen, Samba TV
Laurent De Smet, DoubleVerify
Anil Panghal, Zelto Inc.
Ricardo Vega, GumGum
Aimy Ko, Nexxen
Corey Byrnes, Paramount
Jonathan Bin, GumGum
Kevin Mikles, LinkedIn Corporation
Ed Chen, Google LLC
Rahul Kumar, Microsoft Advertising
Steve Guenther, Alliance for Audited Media (AAM)
Mansoor Malik, Microsoft Advertising
Jerome Dangu, Confiant
Lucas Stankiewicz, Microsoft Advertising
James Hartig, Admiral Adblock Publisher Solutions
Lewis Moore, Nexxen
Vytautas Jakstys, Adform
Allan Jun Hirata, Criteo
Farah Ayadi, Criteo
Alex Buzdugan, Adapex
Lucas Silva, Google LLC
Bin Lu, Google LLC
Ken Weiner, GumGum
Susan Thai, GumGum
Jason Mills, GumGum
Rene Baudisch, Axel Springer Deutschland GmbH
Arun Dsouza, Zelto Inc.
Adam Bliss, FreeWheel
Ryan McNierney, TripleLift
Delmarc Eric Rosario, GumGum
Benoit Morelli, Integral Ad Science
Unruly Supply ProDev Team, Nexxen
John Murphy, Confiant
Tony Tseng, Samba TV
Umair Malik, Smaato
Laura Evans, Flashtalking
Sarah Kirtcheff, Flashtalking
Igor Kazakutsa, Xenoss
Sergei Petrusenko, AdsCompass
Toan Dang, The Inquirer
Aron Schatz, DoubleVerify
Eric Lamendola, Lucid
Guy Tasaka, WideOrbit
Bill Hatem, Cox Automotive
Primoz Zagoricnik, ResponsiveAds
Caras Taylor, ResponsiveAds
Leo Boukou-Poba, ADLOOX
Alex Amoui, The Guardian
Vova Kyrychenko, Xenoss
Ben Fenster, Anzu
SeEun Kim, Pyler Co., Ltd
Aleksandras Švabas, Adform
Matt Davies, IPONWEB
Terence Robinson, BBC Studios America
Austin Bai, Algorix
Kathryn Hodgkinson, Audit Bureau of Circulations UK
Johnny Tan, StackAdapt
David Jeon, COVI Group
Jimmy Ko, COVI Group
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Member Companies

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Adapex
Adform
ADLOOX
Admiral Adblock Publisher Solutions
Adobe
AdsCompass
Algorix
Alliance for Audited Media (AAM)
Anzu
Audit Bureau of Circulations UK
Axel Springer Deutschland GmbH
BBC Studios America
Confiant
COVI Group
Cox Automotive
Criteo
dentsu
Dotdash Meredith
DoubleVerify
Epsilon
ESPN
Extreme Reach
Flashtalking
FreeWheel
Google LLC
GumGum
Integral Ad Science
IPONWEB
LinkedIn Corporation
Lucid
MGID
Microsoft Advertising
Mintegral
Nexxen
Paramount
Pixalate
Protected Media
PubMatic
Pyler Co., Ltd
ResponsiveAds
Samba TV
Smaato
StackAdapt
The Guardian
The Inquirer
The New York Times Company
The Trade Desk
The Walt Disney Company
TikTok, Inc.
Timehop
TripleLift
Warner Bros. Discovery
WideOrbit
Xenoss
Yahoo
Yieldmo
Zelto Inc.
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