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Advanced TV Working Group

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Mission

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The Advanced TV working group aims to modernize the television advertising technology stack. The evolution from traditional linear television to new combinations of digital video, live streaming and linear requires standardization and interoperability.

Working Group Charter'; snippet += '

Status

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Launch in late 2022, the Advanced TV group absorbs both the Digital Video Working Group and the CTV Working Group. We are accepting new members, especially members with some technical experience in the buying and selling of premium TV ad inventory.

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Leadership

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Participants

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Ilya Utkin, Hearst
Andrew Perry, CBC Radio Canada
Josh Sharma, Entertainment Studios
Ryan Schoenfeld, KERV Interactive
Pelle John, Virtual Minds GmbH
J. Allen Dove, Magnite
Aron Schatz, DoubleVerify
Nicolas Chavez, Google LLC
Safaa Lafnoune, ViralGains
Kevin Carle, Google LLC
Roni Rosner, Google LLC
Laura Evans, Flashtalking
Nick Short, Flashtalking
Sarah Kirtcheff, Flashtalking
Ben Elliott, StackAdapt
Ben Seligman, Google LLC
Mounesh Shukla, Extreme Reach
Ricardo St-Leger, CBC Radio Canada
Emre Arda Genç, LIVAD Medya Teknoloji A.Ş.
Marika Roque, KERV Interactive
Stanislav Belov, Google LLC
Raymond Holton, NBCUniversal
Amit Shetty, Pixalate
Ian Trider, Basis
Malcolm MacLachlan, Google LLC
Ron Rillo, SiriusXM Media
Pieter de Zwart, Amazon Ads
Curt Larson, Sharethrough
Rob Hazan, Index Exchange
Marius Pungaru, Google LLC
John West, SiriusXM Media
Zutao Zhu, Google LLC
Michael Levin, NBCUniversal
Lisa Sapozhnikov, Google LLC
Charles Wolrich, Hearst
Amin Bandeali, Pixalate
Jonathan Low, The Trade Desk
April Uzarski, Xandr
Brian Garey, SpotX, Inc.
Peentoo Patel, Google LLC
Jake Jolly, Google LLC
Zac Sadan, Protected Media
Will Braithwaite, Jun Group
Archie Sharma, OpenX
Paul Labarbera, ESPN
Faizan Mazhar, Pixalate
Courtney Rogers, Magnite
Khoi Nguyen, Magnite
Philip Harris, Integral Ad Science
Andrey Zvigilsky, Google LLC
Saar Paamoni, DoubleVerify
Piyush Prakash, Google LLC
Sambit Patnaik, Yieldmo
Bennett Crumbling, The Trade Desk
Yonathan Schwarzkopf, Google LLC
John Luther, JW Player
Joe Rice, Oracle Advertising & Customer Experience
David Unsworth, Extreme Reach
Steve Guidi, Extreme Reach
Brian Belanger, Epsilon
Jack Stone, Teads
Aimy Ko, Nexxen
Ibrahim Ennafaa, Teads
Molly Parr, ESPN
Vivek Mohan, Microsoft Advertising
Vijay Balan, Microsoft Advertising
Nate Leaf, Comscore
Scott Benjamin Baker, OpenX
Kevin Schaum, YOSPACE
Joseph Elgabalawi, TikTok, Inc.
Kevin Maloy, Nexxen
Jessica DuFresne, DISH
Amyn Hakam, VIZIO
Laura Nuzzi, GroupM US
Tim Martin, AlikeAudience
Elaine Ho, FreeWheel
Georg Senzenberger, Nowtilus
Leander Carell, Nowtilus
Milton Georges, Xandr
Amanda Lederman, FreeWheel
Robby Barnett, Viant
Amit Goel, Amagi
Nick Frizzell, SpotX, Inc.
Vivek Arora, Comscore
Dave Marquard, Premion
Praveen Edwards, Premion
Aaron Sue, CBC Radio Canada
Thomas Carroll, Publicis Media
Eunice Chai, Integral Ad Science
Raveesh Dubey, Disney Advertising Sales
Angelos Lazaris, Pixalate
Pia Roberts, Publicis Media
Joeyee Li, Nexxen
DoubleVerify Product Operations, DoubleVerify
Roy Rosenfeld, DoubleVerify
Calvin Field, Nexxen
Kevin Kenny, Comscore
Steven Rosenblum, Google LLC
Adam Bliss, FreeWheel
Jeff Cichocki, FreeWheel
Sravan Prathy, FreeWheel
Andrew King, TripleLift
Sam Shapiro, TripleLift
Joe Florido, A+E Networks
Emily Hanifan, FreeWheel
Carolyn Ganon, Google LLC
Kyle Turner, Philo
Munjal Sheth, DoubleVerify
Steffen Karl, Axel Springer Deutschland GmbH
Unruly Supply ProDev Team, Nexxen
Jordan Duthie, SiriusXM Media
Blair Robertson, Innovid
Dan Corman, JW Player
Joe Natalzia, JW Player
Andrew Perez, GumGum
Janice Navea, NBCUniversal
Becky Bowles, Cox Media Group
Andrew Longworth, Innovid
Anubhav Srivastava, Meetrics
Igor Alferov, Fiducia DLT Ltd
Dhaval Kotecha, AdTheorent
Raquel DaSilva, Warner Bros. Discovery
Megan Halscheid, Publicis Media
John Ross, DoubleVerify
Lucas Valentine, The Trade Desk
Yaroslav Vyrva, TheViewPoint
Ben Savage, Meta
Travis Haberman, Meta
Erik Taubeneck, Meta
Sean Bedford, Meta
Andrew Knox, Meta
Rajagopal Baskaran, Amagi
Alex Grosu, Novatiq
Dan Buliga, Novatiq
Mark Stewart, Novatiq
Sam Lo, Flashtalking
Kirill Yurchenko, Mediaocean
Guido Juliano, Mediaocean
Igor Kazakutsa, Xenoss
Alex Podmasteriev, Beachfront
Jagdip Sekhon, Samba TV
Yogita Rao, Amagi
Robin Pollack, SpotX, Inc.
Will Spann, The Weather Company, LLC
Jarred Wilichinsky, Paramount
Jaymee Liu, Paramount
Matthew Deets, Nexstar, Inc.
Royi Porat, Yieldmo
Mac Crowl, SpotX, Inc.
Aaron Fulmer, DeepIntent
Sergei Petrusenko, AdsCompass
Venkatesha Tr, Amagi
Laura Taylor, Goodway Group
Daniel Yi, Lucid
Stephanie Gall, Lucid
Michelle Morgado, Ebiquity
Sreenivas Buddha, Nexxen
Katrina Santos, Bell Media
Guy Tasaka, WideOrbit
Sharon Blume, Extreme Reach
Zachary Gordon, Extreme Reach
Xavier Guo, AdView
David Kulczar, The Weather Company, LLC
Mike Richter, Jukin Media
Sarah North, Roundel
Saad Tabani, Magnite
Denys Novikov, TheViewPoint
Oliver Sayson, Smaato
James Tammaro, CatapultX
Anirudh Gorthi, Samsung Ads
Sreejit Ramakumar, Samsung Ads
Cori Pivar, Ahold Delhaize USA
Eric Lakich, VideoAmp
Hasan Bera Aksay, LIVAD Medya Teknoloji A.Ş.
Michele Simone, HUMAN
Ravisankar Velmurugan, Fubo
Anthony Bursae, Integral Ad Science
Sara Dipietrantonio, Integral Ad Science
Primoz Zagoricnik, ResponsiveAds
Matti Lehto, ResponsiveAds
Chris Dolge, AdCellerant d/b/a Techint Labs
Arvind Kumar, Amagi
Kevin Mullen, Roq.ad
Peter Rooney, ArcSpan Technologies
Mike Woods, OrkaTV
Andrius Misiunas, Adform
Jurjen de Wal, Adform
Richie Hyden, IRIS.TV
Zachary Stockton, IRIS.TV
Joe Catanzaro, Walmart
Ellen Griffith, Walmart
Remi Aimsuphanimit, Walmart
Jara Alvarez Masso, Captify
Baltej Singh, Captify
Tom Muzeni, Beachfront
Simon Wong, Sabio Holdings
Ravi Gurnani, Nexxen
Kayla Moore, Epsilon
Ann Karpinski, Disney Advertising Sales
Debra Fleenor, Adapex
Tim Sleath, VDX.TV
Kevin Heindl, Experian Marketing Services
Budi Tanzi, Experian Marketing Services
Sandra Baez, Premion
Lisa de Araujo, Oracle Advertising & Customer Experience
Swetha Basavaraj, Samsung Ads
Jason Shao, Place Exchange
Ken Gilberg, The Trade Desk
Peter Amos, The Trade Desk
Alyssa Pyros, The Trade Desk
Richard Monihan, Premion
Jason Hu, FreeWheel
Michael Gammone, Innovid
Gabe Thomas, Kidoodle.TV
Irene Mettias-Ghobrial, Kidoodle.TV
Sukhraj Singh Brar, Kidoodle.TV
Gil Meroz, AppsFlyer
Maria Novikova, Xenoss
Katy Keuper, Permutive
Franz Etten, Permutive
Tom Everton, Permutive
David Barrett, Quantcast
Amanda Story, TripleLift
Rachel Cohen, Primis
Brooke Edwards-Plant, Hearst
David Hillier, Adform
Christopher Lynn, NBCUniversal
Iris Fu, GumGum
Divyaa Ravichandran, GumGum
Jesse DeLeon, GumGum
Carlos Bracho, Axel Springer Deutschland GmbH
John Saterfiel, Oracle Advertising & Customer Experience
Jesse Albini, Infillion
Chris Ng, The Trade Desk
Anurag Jain, SiriusXM Media
Gvidas Dambrauskas, Google LLC
Prajakta Jais, Jivox
Ionut Iviniciu, Connatix Native Exchange
Clement Pinon, Quantcast
Alex Cherny, Disney Advertising Sales
Olivier Cortambert, YOSPACE
Shana Harman, Publicis Media
Asaf Shamly, Browsi
Vanessa Farrar, Magnite
Jordan Sawday, GroupM US
Krithika Subramanian, Microsoft Advertising
Rob Molchon, Integral Ad Science
Aran Pauker, Innovid
Sunil Gupta, Google LLC
Daniel Brackett, Extreme Reach
Eric O'Neal, dentsu
Prabhakar Goyal, Microsoft Advertising
Scott Wolynski, The New York Times Company
Daniel Berkowitz, Spectrum Reach
Jose Diaz, Oracle Advertising & Customer Experience
Omar Salix, Disney Advertising Sales
Vipul Patel, Spectrum Reach
Lacey Litz, Disney Advertising Sales
Karl Reece, Disney Advertising Sales
Elido Ruiz, Oracle Advertising & Customer Experience
Jonathan Guarino, Google LLC
Amit Dvir, Innovid
Eric Boyd, JW Player
Neil Thorne, Integral Ad Science
Radu Cotofana, Connatix Native Exchange
Christopher Mulgannon, JW Player
Joel Dubien, SpotX, Inc.
Tim Pickles, Nexxen
Kevin Gaynor, Nielsen
Mickey Lehtman, The Trade Desk
Jean-Luc Wasmer, Triton Digital
Vladimir Podmogilnyi, DoubleVerify
Sean Mulligan, ESPN
Kate Vitt, SiriusXM Media
Ramil Taveras, NBCUniversal
Stanton Champion, Google LLC
Rich Vankoughnett, Spectrum Reach
Daniel Bloomfield, KERV Interactive
David Dabbs, Epsilon
Jayash Kumar, SiriusXM Media
Stu Thompson, SiriusXM Media
Joshua Rangsikitpho, Infillion
Lauren Mendes, Oracle Advertising & Customer Experience
Cheryl Trauernicht, Publicis Media
Ingo Eichhorst, Nowtilus
Venkatesh Tr, Amagi
Odalys Moreno, Premion
Dmitry Traytel, Timehop
David Leviev, Timehop
Marc Santiago, Timehop
Jason Sznol, Timehop
Inder Dhir, Timehop
Mark Laczynski, Timehop
Ingrid Pan, TripleLift
Alastair Grant, Meetrics
Valerio Crispi, Quantcast
Nick Allen, Magnite
Lewis Moore, Nexxen
Mina Kauffman, Hearst
Pieter Mees, DoubleVerify
Arun Dsouza, Zelto Inc.
Matt Ross, Google LLC
Jeffrey Gilbert, Epsilon
Kevin Walsh, TripleLift
Leo Boukou-Poba, ADLOOX
Lloyd Lim, PubMatic
Ben Halden, Audit Bureau of Circulations UK
Steve Hulkower, Magnite
Bogdan Pazych, Admixer EU Gmbh
David Bridges, Magnite
Jev Fokins, Bidstack
Matt Mickelson, Microsoft Advertising
Katie Ritter, Microsoft Advertising
Olivia Mintegral*, Mintegral
Qiangqiang He, Mintegral
Miaoguang Tu, Mintegral
Ye Tian, Mintegral
Peng Zhao, Mintegral
Jingyuan Wang, Mintegral
Dan Mckenna, GumGum
Fernando Estavillo, GumGum
Merrill Bajana, GumGum
Nishanth Morais, Epsilon
Chen Haoyang, TikTok, Inc.
Laurent De Smet, DoubleVerify
Tim De Pauw, DoubleVerify
Adam Felenstein, Canvas Worldwide
Jay Chung, Google LLC
Phani Bokka, Smaato
Tim De De Backer, DoubleVerify
Gerry Swinton, Magnite
Michael Healey, Paramount
Lauren Young, Innovid
Kasia Pietrzak, ADLOOX
Toan Dang, The Inquirer
Veeresh S, Amagi
William Folston, Goodway Group
Maureen O'Malley, Goodway Group
Ankit Sanklesha, Doceree
Nissim Dokey, Amagi
Youmna Borghol, Snapchat
Chris Solomi, Omnicom Media Group
Jeremy Morvan, Criteo
Tal Rotem, Outbrain
Karen Franzino, THECE
Dheeraj Mohnia, Walmart
Jeremy Varner, TelevisaUnivision
Eran Meir, Truvid
Ron Nahum, Truvid
Savio Tran, Disney Advertising Sales
Tim Hoevenaars, JustPremium
Vanessa Horgan, Footballco Media Limited
Jerome Camerlynck, SiriusXM Media
Eyal Betzalel, Primis
Maayan Segal, Primis
Mike Pugh, IPONWEB
William Lynn, IPONWEB
Bonnie Niederstrasser, Trustworthy Accountability Group
Daniel Devlin, BBC Studios America
David Wyler, TransUnion
Fan Wu, Siprocal
Scott Brown, Nielsen
Salik Miah, Synamedia
Efrat Ahimeir, Synamedia
Jeremy Bradley, Synamedia
Jack Stone, Teads
Gaël Rico, Teads
K.C. McLeod, VideoElephant
Chris Asher, Spectrum Reach
Frederic Liow, Algorix
Shiyang Zhang, Algorix
Austin Bai, Algorix
Li Rui, Algorix
Michael Strober, Nexstar, Inc.
Alex Strickland, FreeWheel
Adam Lynch, Microsoft Advertising
Oren Regev, EX.CO
Andy Kulpa, Magnite
Pramod Jagtap, Amazon Ads
Kathryn Hodgkinson, Audit Bureau of Circulations UK
Nishant Khatri, PubMatic
David Naffis, Kargo
Angie M Pennington, Beachfront
Ethan Koehler, NBCUniversal
Leni Villarreal, StackAdapt
Mathieu Scott de Martinville, Pixability
Robert Lawrence, Index Exchange
Sree Krishnan Chidambaram, Albertsons Media Collective
Hari Srinivasan, Albertsons Media Collective
Nick Cote, MadHive
Kush Kirpalani, VRTCAL
Mitchell Halfen, Wiland
Jaime Polster, Extreme Reach
Fred Cunha, Extreme Reach
Pravi Garg, Amazon Ads
Nikunj Sureka, PubMatic
Siyun Fan, Activision Blizzard Media
Or Segal, Vidazoo
Catey Sharp, Teads
Kevin Weigand, dentsu
Hunter Terry, Lotame Solutions, Inc.
Justin Adler-Swanberg, HUMAN
Lindsay Superczynski, HUMAN
Logan Park, COVI Group
Tim Myers, DISH
Rajeev Tyagi, Emodo
Ravi Dhanjal, Emodo
Al Fuentes, FreeWheel
Julia Zangwill, FreeWheel
Maciek Wiktorowski, Smaato
Evan D'Andrea, Verve Group
Alexander Savelyev, Verve Group
Greg Smith, Aniview
Emanuele Mambelli, Blendee
Kurt Lorenz, Yahoo
Daniel Perry-Zucker, Yahoo
Daniel Spring, Yahoo
Arun Iyer, StackAdapt
Samia Maisha, Verve Group
Thomas Korf, GroupM US
Christina Franciosi, FreeWheel
David Sidman, VideoStorm
William Roberts-Foster, NBCUniversal
Deisy Velez, DrivenIQ
Gini resnick, DrivenIQ
Rick French, DrivenIQ
James Chapman, The Trade Desk
Mike Angstadt, Atmosphere TV
Jatinder Chhabra, Amagi
Dennis Malanga, Siprocal
Satyam Pandey, Amagi
Shigao Liao, Roku
Charlie Goodman, Roku
Thasso Griebel, castLabs
Christophe Kind, castLabs
Nick Cuniffe, OpenX
Franco Tartaglia, Verve Group
Sarah Davies, Synamedia
Sarah Dukman, Amazon Ads
Jeff Mickelson, Epsilon
Melisa Kindelan, BRAVE
Josh Mortensen, Digiseg
Salvatore Nicotra, OneTag
Vineeta Sajnani, Freestar
Kara Henderson, Viant
Jou Kim, Viant
Steven Gelfond, Emodo
Josh Portin, Emodo
Olga Zharuk, Teqblaze
Anastasiia Bochelenkova, Teqblaze
Shawn Farrington, The E.W. Scripps Company
Zoe Compton, TripleLift
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Member Companies

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A+E Networks
Activision Blizzard Media
Adapex
AdCellerant d/b/a Techint Labs
Adform
ADLOOX
Admixer EU Gmbh
AdsCompass
AdTheorent
AdView
Ahold Delhaize USA
Albertsons Media Collective
Algorix
AlikeAudience
Amagi
Amazon Ads
Aniview
AppsFlyer
ArcSpan Technologies
Atmosphere TV
Audit Bureau of Circulations UK
Axel Springer Deutschland GmbH
Basis
BBC Studios America
Beachfront
Bell Media
Bidstack
Blendee
BRAVE
Browsi
Canvas Worldwide
Captify
castLabs
CatapultX
CBC Radio Canada
Comscore
Connatix Native Exchange
COVI Group
Cox Media Group
Criteo
DeepIntent
dentsu
Digiseg
DISH
Disney Advertising Sales
Doceree
DoubleVerify
DrivenIQ
Ebiquity
Emodo
Entertainment Studios
Epsilon
ESPN
EX.CO
Experian Marketing Services
Extreme Reach
Fiducia DLT Ltd
Flashtalking
Footballco Media Limited
Freestar
FreeWheel
Fubo
Goodway Group
Google LLC
GroupM US
GumGum
Hearst
HUMAN
Index Exchange
Infillion
Innovid
Integral Ad Science
IPONWEB
IRIS.TV
Jivox
Jukin Media
Jun Group
JustPremium
JW Player
Kargo
KERV Interactive
Kidoodle.TV
LIVAD Medya Teknoloji A.Ş.
Lotame Solutions, Inc.
Lucid
MadHive
Magnite
Mediaocean
Meetrics
Meta
Microsoft Advertising
Mintegral
NBCUniversal
Nexstar, Inc.
Nexxen
Nielsen
Novatiq
Nowtilus
Omnicom Media Group
OneTag
OpenX
Oracle Advertising & Customer Experience
OrkaTV
Outbrain
Paramount
Permutive
Philo
Pixability
Pixalate
Place Exchange
Premion
Primis
Protected Media
Publicis Media
PubMatic
Quantcast
ResponsiveAds
Roku
Roq.ad
Roundel
Sabio Holdings
Samba TV
Samsung Ads
Sharethrough
Siprocal
SiriusXM Media
Smaato
Snapchat
Spectrum Reach
SpotX, Inc.
StackAdapt
Synamedia
Teads
TelevisaUnivision
Teqblaze
The E.W. Scripps Company
The Inquirer
The New York Times Company
The Trade Desk
The Weather Company, LLC
THECE
TheViewPoint
TikTok, Inc.
Timehop
TransUnion
TripleLift
Triton Digital
Trustworthy Accountability Group
Truvid
VDX.TV
Verve Group
Viant
Vidazoo
VideoAmp
VideoElephant
VideoStorm
ViralGains
Virtual Minds GmbH
VIZIO
VRTCAL
Walmart
Warner Bros. Discovery
WideOrbit
Wiland
Xandr
Xenoss
Yahoo
Yieldmo
YOSPACE
Zelto Inc.
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